US insurance coverage brokerage PCF Insurance coverage Companies has introduced a rebrand, and is now working underneath the title Trucordia.
This rebranding is alleged to replicate the corporate’s dedication to belief and collaboration, as encapsulated by the brand new title – a mix of “belief” and “accord”.
Alongside the rebranding, Trucordia’s CEO, Felix Morgan, has outlined a brand new enterprise technique to steer the corporate’s future development.
Trucordia’s strategic plan is anchored in three basic pillars – optimising operations via a regional administration construction, constructing a unified service basis and increasing the community by buying high-potential companies.
These steps goal to combine, develop and purchase, respectively, to boost Trucordia’s market choices and stakeholder assist.
Morgan mentioned: “We’re at a pivotal second in our firm’s bold development trajectory.
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“We’re constructing the subsequent nice insurance coverage brokerage, and our new id displays our deal with making a unified and built-in organisation aligned round a shared imaginative and prescient.
“We’re uniting greater than 5,000 professionals coast to coast to ship extraordinary alternatives and distinctive experiences for our workers, purchasers and companions.”
Trucordia, headquartered in Lindon, Utah, gives a variety of insurance coverage options.
These embrace industrial and private strains, life and well being, worker advantages and staff’ compensation insurance coverage. The corporate has greater than 5,000 workers throughout the US.
Final month, PCF Insurance coverage Companies continued its US development trajectory by buying High Insurance coverage Associates’ insurance coverage enterprise.
