Shoppers are additionally leaning extra in direction of on-line procuring, with 43 p.c planning to allocate a good portion of their vacation finances to digital purchases.
Amazon stays a dominant platform, with 71 p.c of shoppers planning to buy there, and Prime membership has reached an all-time excessive.
Youthful shoppers, significantly these aged 18-34, are displaying curiosity in rising eCommerce platforms like Temu, Shein, and Alibaba. Many are even open to procuring instantly via social media platforms equivalent to Instagram and TikTok.
General, 30 p.c of Canadians are exploring these newer platforms as a part of their vacation procuring.
The timing of vacation spending can also be shifting, with Canadians planning to spend 67 p.c of their vacation finances on or after Black Friday. This 12 months, retailers could have a shorter window to seize gross sales, as Black Friday falls 5 days later than regular, leaving them with just below 4 aggressive weeks.
