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Do You Want a CPWA Certification to Serve HNW Purchasers?


Are you a wealth advisor seeking to enter or broaden your attain within the high-net-worth (HNW) market? This consumer phase contains enterprise house owners, executives, artistic professionals, and next-gen heirs with a web value of $5 million or extra.

These potential purchasers characterize a various group with distinctive challenges and life targets far past asset accumulation. To draw and retain HNW purchasers, you’ll want superior technical experience and nuanced expertise in folks and household dynamics administration.

How will you get or fine-tune these expertise? Incomes the Licensed Non-public Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one technique to accomplish this purpose. However is it well worth the time, effort, and cash you’ll dedicate to the method?

That can assist you make your resolution, let’s evaluation what getting a CPWA certification includes and the way it may gain advantage wealth advisors who want to serve HNW purchasers.

What Is a CPWA Certification?

The CPWA certification program includes a singular, multidisciplinary strategy to addressing the monetary wants of HNW purchasers. Candidates to this system can select between two enrollment choices:

  • A 6-month on-line program together with a 1-week, in-person class at a prime enterprise college

  • A 12-month online-only program

The conditions are:

Lastly, you need to cross a four-hour last examination protecting 135 questions.

What Are the High Causes to Take into account the CPWA?

The first advantages cited by many advisors holding this certification are:

  • Aggressive differentiation within the crowded HNW market

  • Extra confidence in working with ultrawealthy purchasers

  • Superior data particular to fixing complicated planning challenges

  • Potential for increased compensation and profession development

And, current knowledge tells us {that a} CPWA certification could also be an efficient technique to develop your follow. In keeping with Cerulli Associates, CPWA practices have the biggest common consumer dimension within the trade:

average client AUM for CPWA advisors vs. all other industry advisors

What Will You Study?

The CPWA program’s curriculum is designed to provide the idea and sensible methods you’ll must serve HNW purchasers—and to cross the required certification examination. The 11 core matters are damaged down into the next 4 classes:

1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This phase will make it easier to analyze and advocate tax-efficient options and learn to construct and handle portfolios that meet complicated HNW targets.

  • Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with purchasers, simplify planning, and make it easier to work successfully with purchasers’ tax attorneys.

  • Portfolio administration. This phase will elevate your skills to harmonize wealth-building methods, threat administration, tax consciousness, and portfolio methods with purchasers’ assets and targets.

  • Threat administration and asset safety. You’ll be taught to guage acceptable insurance coverage and asset methods to guard purchasers by life occasions together with marriage, divorce, and loss of life.

The [CPWA program] content material was incredible and considerably elevated my skill so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level folks).”

Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017

2. Human dynamics. Working with any consumer phase requires robust expertise in managing expectations, decision-making, and relationships, however you’ll want to boost your sport when serving the extremely prosperous.

  • Ethics. Studying to establish and classify moral and regulatory points throughout the wealth administration spectrum will mean you can work confidently with a classy consumer base.

  • Behavioral finance. Cognitive and emotional biases can intervene with a consumer’s skill to make sound choices. By studying learn how to establish biases, you’ll be higher geared up to appropriate or complement these tendencies.

  • Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will depend on your understanding of key household roles, household workplace infrastructures, and the nuances of performing consumer discovery.

3. Legacy points. In case you haven’t mastered the complexities of how charitable and property planning options assist purchasers switch wealth, this phase provides you with the superior expertise you want.

  • Charitable giving and endowments. You’ll be taught to evaluate the benefits and downsides of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in complicated consumer situations.

  • Property trusts and wealth switch. Though elements of property planning could lie exterior your obligations, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.

4. Specialty consumer companies. There are particular challenges concerned with enterprise planning along side HNW purchasers’ broader planning and portfolio administration wants.

  • Government compensation. This phase addresses learn how to consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.

  • Carefully held companies. As a major inhabitants of the $5 million-plus consumer base, carefully held enterprise house owners want advisors who could make acceptable suggestions about enterprise entity buildings and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.

  • Retirement. To information purchasers with huge property by the distribution section, you’ll want to grasp return sequencing, analytical forecasting, tax remedies, Roth conversions, distribution necessities, and analysis of certified plans and web unrealized appreciation (NUA) guidelines.

So, Is the CPWA Certification a Worthwhile Funding?

If what you are promoting purpose is to draw and retain HNW purchasers, the data and insights provided by a CPWA certification could make it easier to goal—and higher serve—this nook of the advisory market. However, ensure you may have a transparent plan earlier than diving in. Making lasting connections along with your desired clientele at all times relies on your agency’s service choices and the consumer expertise you ship.

MKTG-302358 AP-Campaign Guide

FREE DOWNLOAD

Superior Monetary Planning Methods
for Excessive-Web-Value Purchasers

Discover artistic, complete monetary planning options—from asset safety to
charitable giving—to your high-net-worth purchasers’ distinctive wants.

Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and acquire prior approval for any designation/certification applications.



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