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HomeWomen In FinanceMaking Finance Work for Ladies for 45 Years | Rajesh Bansal

Making Finance Work for Ladies for 45 Years | Rajesh Bansal


To have fun Ladies’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from world wide who’ve formed and touched Ladies’s World Banking journey since its inception in 1979 at Fee on the Standing of Ladies to at present!  

These are tales from throughout Ladies’s World Banking’s attain from the ladies we serve and our clients, to allies and ladies in management who’ve contributed to ladies’s financial empowerment and monetary inclusion.  

Meet Rajesh Bansal. He’s CEO of the Reserve Financial institution Innovation Hub (RBIH) and has been on the forefront of efforts to advertise ladies’s monetary inclusion in India. His mission goes past merely offering entry to monetary instruments—it’s about guaranteeing that ladies can constantly use these companies, obtain high-quality assist, and really feel safe of their monetary selections, no matter their background or monetary literacy. 

A Imaginative and prescient for Gender-Intentional Options 

Whereas working at RBIH, Rajesh realized that conventional monetary services and products typically failed to fulfill ladies’s particular wants, particularly in rural areas. A brand new strategy was wanted—one which was gender-intentional. This realization led to the creation of the Swanari Program, a flagship initiative at RBIH designed to cater to the monetary wants of girls. 

Rajesh and his workforce centered their efforts round three key pillars: Information, Design, and Demonstration. These pillars enabled them to tailor options to the realities of girls’s lives. As Rajesh places it, “We wish to make sure that each lady, no matter her socio-economic background, has entry to the instruments she must thrive financially.” 

Insights into Ladies’s Monetary Challenges 

From the outset of this system, the RBIH workforce realized that creating efficient monetary options for girls required greater than repurposing present merchandise. “We couldn’t merely retrofit what was already obtainable and anticipate it to work for girls.” Quantitative and qualitative analysis turned important to understanding that monetary inclusion should take into consideration the socio-economic and cultural elements influencing ladies’s monetary selections. 

On the coronary heart of this analysis was the Swanari Gender Information Observatory, which helped RBIH acquire vital knowledge on ladies’s monetary behaviors. This data-driven strategy enabled the workforce to form monetary merchandise that tackle ladies’s distinctive challenges, from irregular revenue patterns to restricted entry to formal credit score. 

A Breakthrough Second: Digital Innovation for Self-Assist Teams

One in all RBIH’s proudest accomplishments is the Digital Innovation for Self-Assist Teams (SHGs) pilot challenge. Launched in partnership with Canara Financial institution, this initiative is remodeling how SHGs entry credit score. Historically, SHGs relied on cash-based and paper-heavy processes, which made it troublesome for girls to safe credit score on favorable phrases. Rajesh noticed the potential for digital innovation to alter this by making a seamless, end-to-end digital lending course of. 

At present, the challenge is dwell in 11 states, masking 605 branches, and has disbursed near ₹45 crore (USD $120K). As Rajesh states, “What excites me most is the chance this challenge creates to construct particular person credit score histories for thousands and thousands of girls who’ve by no means had that sort of monetary footprint earlier than. It’s about giving ladies the instruments to maneuver past casual credit score techniques and into the formal financial system.” 

Ongoing Obstacles: What Nonetheless Must Be Addressed 

Regardless of important progress, Rajesh acknowledges that many hurdles stay. Ladies in small cities and smaller cities, in addition to rural areas, proceed to face challenges in accessing credit score, financial savings merchandise, and monetary companies that swimsuit their wants. 

“We’ve made nice strides in entry, however utilization continues to be a problem.” Many ladies open accounts however don’t use them frequently as a consequence of socio-economic boundaries comparable to low monetary literacy or a scarcity of belief in formal monetary establishments. 

Ongoing initiatives at RBIH intention to create options that tackle these boundaries head-on. Rajesh’s focus is on creating frictionless finance options that meet ladies the place they’re—each by way of location and monetary functionality. “Ladies want companies which might be versatile, accessible, and aware of their realities. It’s about guaranteeing they’ve the instruments to handle their cash when, the place, and the way they should.” 

Shared Imaginative and prescient with Ladies’s World Banking 

International finest practices have performed a big function in shaping the work at RBIH. One standout initiative is Ladies’s World Banking’s Jan Dhan Plus challenge, whose savings-led credit score mannequin aligns with RBIH’s concentrate on creating goal-based financial savings merchandise for girls, significantly in sectors like dairy farming. Increasing ladies’s participation in formal financial savings mechanisms is essential, particularly as India faces rising credit-to-deposit ratios and slower deposit development. 

Ladies’s World Banking leveraged India’s increasing digital public infrastructure by working with public sector banks throughout 21 Indian states to introduce a profitable financial savings resolution to over 14.5 million ladies clients. WWB’s gender-intentional product design, coupled with techniques and processes that reply to the distinctive wants of girls clients, has now prolonged past financial savings to different monetary merchandise comparable to insurance coverage, pension, and credit score. 

“Ladies’s World Banking has proven that monetary merchandise designed particularly for girls can have a profound impression, reinforcing our mission at RBIH to create companies that immediately tackle their wants.” 

Wanting Forward: Constructing a Extra Inclusive Monetary Ecosystem 

Wanting again on his journey, Rajesh stays deeply dedicated to creating an inclusive monetary ecosystem for girls. “We are able to’t obtain true financial development with out the total participation of girls.” For him, monetary inclusion is just not solely about gender equality but in addition about unlocking financial potential. India’s path to changing into a trillion-dollar financial system is determined by empowering half its inhabitants. 

His message is obvious: monetary inclusion requires collective motion. Governments, monetary establishments, and civil society should work collectively to interrupt down the boundaries ladies face. “This isn’t one thing we will do alone. We want partnerships, we want advocacy, and we want funding in modern, gender-intentional options.” 

With the best focus and collaboration, Rajesh believes that India can prepared the ground in constructing a monetary system that empowers each lady to thrive. 


Ladies’s World Banking has modified the lives of thousands and thousands of girls, remodeling their households, companies and communities, and driving inclusive development globally by monetary inclusion.  

At present, utilizing our refined market and shopper analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options (see Blanca’s story right here), office management applications, and gender lens investing.  

Assist us attain the almost billion ladies nonetheless excluded from the formal monetary system. Donate now. 

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