Modera Wealth Administration, a fee-only registered funding advisor headquartered in Westwood, N.J., has employed Kirsten Ly as its director of promoting. Ly joins from Hightower, the place she served as govt director of advisor progress advertising and marketing.
Modera CEO Tom Orecchio mentioned the agency plans to ramp up its advertising and marketing efforts subsequent yr, so Ly can be a giant a part of that.
Ly replaces Tracy Clark, who joined Modera in 2023 through its acquisition of Parsec Monetary. Clark at present serves within the North Carolina State Home for the 57th district, and she or he not too long ago gained re-election.
Ly was initially employed at Hightower in March 2021 when Megan McCartan was promoted to chief advertising and marketing officer. McCartan left Hightower in Might, and two months in the past, Ly posted on LinkedIn that the agency was looking to rent full-time advertising and marketing professionals.
In April, Hightower named Gurinder Ahluwalia, the lead director of the agency’s board of administrators, president, a newly created place. Ahluwalia is an govt accomplice in THL’s monetary expertise and providers vertical.
This follows information final month that Hightower acquired a majority stake in NEPC, an institutional consulting agency and outsourced chief funding officer.
A Hightower spokesman didn’t return a request for remark previous to publication.
Modera had about $12 billion in belongings underneath administration as of Dec. 31, in response to an ADV submitting. The RIA offered a minority stake within the agency to Tria Capital Companions, a financier of RIA M&A and succession planning that’s run by former Fiduciary Community companions, in 2021 however stays majority-owned and managed by the agency’s staff.
