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The usage of testimonials creates a strong alternative to amplify the potential attain of constructive experiences by means of word-of-mouth sharing to new audiences. For monetary advisors, on-line fame is changing into more and more vital as shoppers flip to digital channels for data. Understanding the right way to leverage testimonials successfully could be a game-changer for enterprise development.
On this episode of The WealthStack Podcast, Shannon Rosic, director of WealthStack content material and options, chats with Andrew Johnson, CEO, and co-founder of Testimonial IQ, about why monetary advisors ought to care about Google critiques, the function of compliance in managing testimonials, and the right way to align on-line presence with real-world shopper relationships.
Shannon and Andrew focus on:
- Understanding testimonials vs. endorsements
- Overcoming the concern of suggestions
- What advisors have to learn about web optimization
- Future traits in on-line fame administration and the function of AI in compliance
Join with Shannon Rosic:
Join with Andrew Johnson:
About Our Visitor:
An skilled fintech entrepreneur, Andrew beforehand co-founded Datalign Advisory, an RIA referral platform the place he serves as a board advisor. Earlier than Datalign, he labored in administration consulting with a give attention to B2C advertising and in product/operations technique with Meta (Fb). Andrew served for 5 years within the Navy as a Floor Warfare Officer, together with two deployments on the world’s most interesting Destroyer, USS O’Kane. Andrew earned his MBA from the College of Virginia and his BS from Davidson Faculty. He resides along with his household in Denver, CO.
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